PRIDE programmes ensure that women in our communities not only become socially responsible but economically independent and participate in family and community decision making process. Since the financial services of the formal banking system have traditionally remained inaccessible to a majority of the poorer sections of the rural population, especially women, an initiative was made by PRIDE INDIA to initiate a women’s cooperative on the principle of mutual help. This was the Vipula Women’s Credit Co-operative Society.
However, its success was limited as it could only cater to selected pockets in the neighbourhood. Hence, to meet the credit needs of rural women from the other operational areas, PRIDE initiated the creation of Self-Help Groups.