Vision
A just society based on equal opportunities and human rights.
Mission
To facilitate the process of empowering the marginalized communities, to lead a life with dignity and self-respect.
History
Planning Rural-Urban Integrated Development through Education (PRIDE) India, was founded by the late Ms. Vipula Kadri in response to the socio-economic challenges arising from the Mill Workers Strike in Bombay City in the early 1980s. It has ever since evolved into a multifaceted organization dedicated to community development.
Starting with the establishment of Maharashtra’s first successful Women’s Credit Society, the organization expanded its reach to address diverse issues including Early Childhood Care and Development interventions, a residential home for tribal Katkari children (Jeevanshala), and the SPARSH health venture in Sastur after the Latur Earthquake. The organization played a crucial role in the “Rajiv Gandhi Rural Water Supply and Sanitation Scheme,” earning recognition for its efforts.
In the wake of Ms. Vipula Kadri’s passing in 2007, the Kadri family continued the legacy, with Ms. Isha Kadri (now Isha Mehra) guiding the organization. The holistic village development project, “Shashwat Gram,” encompassed health, sanitation, livelihood, education, and community participation. In 2020, PRIDE India responded to the challenges posed by the Covid-19 pandemic by collaborating with the Navi-Mumbai Municipal Corporation. They established state-of-the-art infrastructure for Mother and Child Health, recognizing the need for a multi-disciplinary approach.
Additionally, the organisation addressed the rising number of kidney patients in the city by establishing a 10-bedded Dialysis Centre in Navi-Mumbai in partnership with the Navi-Mumbai Municipal Corporation. PRIDE India also initiated a life skill-based education program in Navi-Mumbai schools, emphasising both learning outcomes and the creation of valued citizenry. Through these initiatives, PRIDE India continues to play a vital role in supporting marginalised communities and fostering comprehensive community development.
Overview
The P.R.I.D.E India (Planning Rural-Urban Development through Education) is a non-governmental organization, registered in 1982, under Societies Registration Act, 1860. The core foundation of the organization is based on a holistic approach to bring about a sustainable change in the marginalized communities living in rural and urban poverty by helping them lead lives filled with dignity and self-respect. Since inception, the organization has been working towards promoting holistic development of the communities by adopting an integrated approach with the emphasis on early childhood care and development, education, health and sanitation, livelihood, disaster relief and women empowerment. Pride India believes that it is imperative to assist underprivileged people who are surrounded by an extremely vulnerable background, by incorporating a strategic intent, encompassing of all the vital elements for sustainable development. Its work spans in 8 districts of Maharashtra and 2 districts of Karnataka touching the lives of 31 lakhs beneficiaries till date across more than 1100 villages.
PRIDE India works at par with the Sustainable development goals (SDG’s) of ensuring healthy lives & promote well-being for all at all ages, ensuring access to sanitation, ensure inclusive and equitable quality education, gender equality and productive employment & decent work for all.
SPARSH (Sastur Project of Action Research Services through Hospital), a public-private partnership initiative along with the outreach program through mobile medical units is a flagship project focusing on providing quality health services to the rural poor in Marathwada region of Maharashtra State.
PRIDE India has expanded its niche program of creating ideal villages, an integrated and holistic development initiative encompassing all areas of development which has shown encouraging results in villages in Raigad district.
To address needs arising due to growing urban poverty, during late 2017, it expanded the work to the urban areas with the focus of addressing holistic development needs of the children. An early intervention with 1500 children in the age group of 0-6 years in Navi Mumbai slums is initiated with the long-term vision of taking these children through the growth trajectory by creating an enabling environment for them to become confident and skilled youth of tomorrow.
Recently expanding in Ratnagiri, The Focused Rural Development Project (FRDP) specifically targets marginalized farmers in the Lanja and Sangameshwar blocks, aiming to improve their quality of life by 2024. The three-year project focused on enhancing income generation through value addition in cashew and mango processing, increasing the area under cultivation, and forming and strengthening farmer collectives. Major components of the project included setting up of Village Development Committees (VDCs), Farmer Producer Groups (FPGs), and Farmer Producer Organizations (FPOs), training and capacity building for farmers, establishing processing units, and promoting kitchen gardening to improve nutrition. Carrying forward the success from the first stint, we have adopted this intervention in 40 new villages in the district of Ratnagiri with support to the existing villages.