The Ideal Village programme of PRIDE was first initiated in 2004 in Varandoli village of Raigad district. With major emphasis on health and sanitation, the programme in its initial years emulated the objectives of Nirmal Gram Yojna of the Central Government. PRIDE focused on improving health indicators such as mortality and morbidity rates, reproductive and child health, simultaneously working on improving the sanitation and hygiene aspects through behavior change programmes.
Over the years we realized, to make a sustainable change we need to include other thematic areas for holistic development of individuals and villagers. PRIDE therefore aimed to develop the village as an institution where the community takes ownership of their personal well-being and of their surroundings.